Regional SEEMO Conference
“Media, Marketing and Business”
MediaCenter, Belgrade, June 18th 2008
MediaCenter, as well as the city of Belgrade, will host the World Congress of the International Press Institute (IPI) between June 14 and June 17, 2008. Within the IPI Congress and with the support of the OSCE Mission to Serbia, international and local partners, SEEMO will hold a regional conference “Media, Marketing and Business”, on June 18 a meeting which will bring together more than 100 editors, journalists, media managers and experts from the region.
Sharing the same goals as IPI, SEEMO is dedicated to creating a bridge between international media activities and the media developments in the region, promotion of the free flow of news and information, and the improvement of the practices of journalism, and further safeguarding of press freedom, the protection of freedom of opinion and expression.
The SEEMO Regional Meeting focuses on countries in the region, as the SEE countries are regarded as political “hot spots” and undergoing substantial transformation. The 2008 Regional Meeting will be no different as Serbia and countries in the Balkans are witnessing profound political, economic, and social changes while the new EU members are still adjusting to new environment.
This is the first regional conference organised in SEE region covering the topic of media market and relations with business and marketing partners. The speakers and panelists will include prominent international and regional media experts, editors, managers, advertisers and media buyers. The aim of the conference is to provide open discussion and overview of regional and international media business experiences, problems and potentials for improvement of industry relations.
The one-day conference will cover topics on several round tables:
1. Political influences, ownership, regulation and editorial independence: Opportunities for developing professional journalism and high quality content will debate the present social, political and economical situation; regional cooperation, competition and cultural specificities and impacts of institutions and regulatory mechanisms on editorial independence. Special attention will be given to the exchange of regional experiences related to ownership, privatisation and application of international standards and regulations.
2. Regional media market: Opportunities for growing successful media business refer to the regional and local media landscape, opportunities for growing media business in specific conditions and ways and means for media financial sustainability.
3. Advertisers, media buyers and media outlets: Competition and influence of dominant forces in the market will offer discussions related to media buyers, advertising and PR agencies, and their relation with the media outlets, influence on the program and editorial practice; comparative analysis of regional practices in areas such as business viability, prices of advertising space, financial models and sponsorship.
4. Global media markets: New vs. traditional media models is dedicated to challenges and opportunities of Internet and new media, developing new business models and services and changing media environment. Successful integration of the regional media in the new global trends will additionally support both the professionalism and standards of media outlets.
Agenda (doc)
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