Prior to doing anything more, you need to have a plan in effect. What are you going to do to rank higher? How are you going to structure each page? How will those pages be linked together? What about backlinks? The better your plan, the better your odds of success. Don’t worry about being locked into the plan. Once you’ve your scheme, you can move on to your keywords. No matter what methods you use, they will all revolve around your keywords. Do not try to take shortcuts when choosing your keywords. Make an effort to do the study, use free or paid keyword tools and see what your competition are doing. That does not imply that you can’t use other keywords on those pages, but that the focus will be on one keyword. For example, the address, title and other bits of your page will contain that keyword.
There’s one last thing worth mentioning: your pages need to be well implemented. Don’t overdo using your keywords, make navigation simple, and do your utmost to provide applicable info as it relates to what folk are searching for. The good news is that being well designed and impressing the search sites can both work in step with each other.
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