Do not use JavaScript menus. If you have got to use JavaScript menus, make a site map to get the full benefit back. Remember related keywords. Using your most important keywords isn’t really enough. You also must use words that are related to your targeted keywords. Why? Because search engines see why people use their services. They are looking for relevance. By using related keywords you help the search website know what your site is about.
Forget Flash. The issue with a Flash-only website is that there’s nothing for the search websites to see. If you’d still like to use Flash, be sure to include an HTML version of your site so that the crawlers can get the obligatory information from your internet site. One way around this is to use ALT-text (think of it as an unseen label for text that crawlers can see) that contains the same words as your strap line. Being aware of these few things will help to keep you from being unintentionally penalized for your SEO efforts from the search sites..
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